Like everyone else, I use AI to write. And like everyone else, I am often dissatisfied.

Either the tone is off, or the is no tone to speak of, or it takes so much prompting effort to get it right.

Thinking about writers like me, who want to use AI for efficiency reasons, but still do not want generic style and tone, we created Aya.

Our brand-new AI assistant is trained specifically to support brand-consistent copywriting.

I personally find that writing with Aya is much more intuitive and, in fact, much more satisfying than with “plain” AI models.

What Can Aya Do?

Here’s a closer look at what Aya brings to the table — and why she’s your new best collaborator when it comes to content.

Create a Writing Guide From Your Samples or Your Vision

Whether you're a startup crafting your brand’s voice for the first time, or a global team managing content across languages and platforms, consistency is everything.

Aya can analyze your text samples — blog posts, social copy, emails, product descriptions — and instantly generate a tailored writing guide.

A new brands that do not have enough content of their own can just as well use samples from other brands that they like.

Another option is to give Aya a description of your brand’s style, tone, and values, and she’ll create a guide from scratch that captures the essence of your voice.

You’ll get clear, actionable guidelines in seconds without the time and energy investments that typically go into creating brand guidelines.

They will land in your Writitude library and be ready for writing or sharing with your content providers in an instant.

Build a Brand Glossary: What to Say and What Not to Say

Great brands have signature language. Aya helps you define yours. She can:

  • Extract must-use phrases from your content or industry best practices
  • Identify no-go words that feel off-brand or outdated

She will create a glossary that strengthens your brand identity, ensures every piece of content speaks the same language and saves you from costly lapses.

Write First Drafts In Your Style and Tone

She can generate content — from social posts to product descriptions to full blog articles — in your brand’s unique voice and tone. No need for aditional style and tone prompts — they are already there in your guide.

Simply describe what kind of content do you need, and Aya will produce a draft you can refine and publish.

Edit with Precision and Style

Aya isn’t just a writer — she’s also a world-class editor. She can polish drafts, correct grammar and syntax, and improve sentence structure, all while maintaining your brand voice.

More than proofreading, Aya helps you sharpen the message, elevate clarity, flow, and engagement, which is what great editors do.

Localize for Global Audiences

Expanding into new markets can open incredible opportunities — but only if your message truly connects with local audiences. Aya can help localize your content for different regions, translating more than just words.

She understands that localization isn’t just about switching languages — it’s about adapting tone, references, phrasing, and cultural context to make your message feel native to every audience.

A campaign that feels playful and informal in the U.S. might require a more respectful or formal tone in Japan or Germany.

A metaphor that lands well in the UK might need a completely different image in Latin America.

Aya takes these nuances into account, so your content doesn’t just get translated — it gets transformed for each local market, while still staying true to your brand’s core identity.

At the same time she ensures that the spirit of your brand — your values, voice, and style — stays consistent across every geography, helping you build global trust without losing local relevance.

Brainstorm, Strategize, and Get Unstuck

Show me a writer who never got stuck, and I’ll start believing in miracles.

Creative ruts, blank-page anxiety, or that moment when a sentence just won’t cooperate — we’ve all been there. That’s why Aya was built not only to follow instructions, but to spark ideas when you hit a wall.

Aya can help you:

  • refine a specific sentence that feels clunky or unclear
  • rework a tough paragraph so it flows better without losing meaning
  • generate fresh headline options, taglines, or subject lines based on your audience and tone
  • offer content ideas when you’re out of inspiration — blog titles, social angles, campaign themes etc.
  • break down complex ideas into reader-friendly messaging
  • suggest structural improvements to make your content stronger
  • identify gaps or inconsistencies across your drafts to ensure everything aligns seamlessly

Even the best writers get stuck. The secret isn’t avoiding those moments — it’s having the right support to keep going.

Why Aya Is Different

Yes, there are plenty of AI tools out there — but Aya is purpose-built for brand writers and content teams. She’s designed to go beyond general-purpose writing help and provide strategic, brand-driven guidance that’s grounded in your goals.

  • She's not just a grammar checker — she’s a content strategist.
  • She doesn't just write — she helps you write on-brand.
  • She’s more than a tool — she’s a creative partner.

Get Started with Aya

Aya is integrated into Writitude, and she’s ready when you are. Sign up for Writitude, enjoy your 10-day free Premium trial, and let Aya impress you!