It is no surprise that when I try googling “automated writing guide” or “writing guide online,” I get generative AI tools or articles about how to write for online channels.
Corporate writers have long been misunderstood about what they really wish for — an automated writing guide they can configure themselves, so it would check their copy for adherence to the tone and style specific to their brand.
Not just a writing aid, helping make the text equally readable and mistake-free.
Any writer who has worked for different corporate clients knows that no brand has the same type of requirements when it comes to the tone and style of texts.
As soon as a company’s communications director starts thinking in terms of the brand’s unique tone and style, trying to ensure its consistency, a whole universe of rules, cases, and scenarios starts to develop, defining its unique sound.
It’s Getting Too Much
Usually, the whirlpool of such know-how starts circulating around the PR or corporate communications manager. At first, it seems manageable.
But as the number of markets grows and with the company’s growth in general (starting from 150-200 employees, in our experience), it starts being too much.
The “brand’s tone keeper” reading all the texts and correcting the same mistakes starts getting too much pressure.
The risk of keeping all the knowledge about the brand’s tone of voice and style in the heads of a few people becomes too high for the company.
Writitude vs Grammarly and ProWritingAid
“If only there was an app that could handle that!” you’ll say. And, of course, there are many apps around.
Writers around the world felt relieved with the appearance of Grammarly, ProWritingAid, and (yes!) Chat GPT.
All these writing aids and tools help text writers forget about typos and some of the style mistakes that you can automate.
But what about describing not just style, but also your tone with specific rules that a writer can configure? The rules describing
- The use of "to be" verbs
- The use of action verbs
- The use of transition words
- The use of complex or rare words and collocations
- The length of sentences and flow of text
- The use of specific words, required or forbidden
- The required emotionality in text
Writitude’s list of 100+ style and tone rules to configure a writing guide you really need
To automate your brand’s style and tone guides on this level, writers have to turn to tools like Writitude.
With Writitude, a communications manager can define and share the guides that would not only contain detailed style rules, but also brand voice rules.
Writing Aid That Knows What Companies Need
A great communications manager will always want the published text to be perfect (or close to it).
That’s why re-reading the text repeatedly often is the only way to ensure that maximum effort was invested for this piece of copy to be at its best.
But what if your company’s writing guide could contain not only style, but also tone rules?
Essential feedback about both tone and style can be given automatically to the writer who writes the first draft.
Moreover, a communications manager can create multiple tone guides — for each product type, channel, or purpose — that would contain necessary changes within its rules.
So, all you have to do now is share the needed guide with the writer that writes for you.
Text Writing Know-How That Stays and Accumulates
Corporate style and tone guidelines get reviewed every year and sometimes dramatically change every four to five years.
Today these changes can be automated and tested on the go, ensuring your writing guides are always up to date.
Also, the latest knowledge that gets accumulated through new publications, comments, and audience feedback, stays with the company. It doesn’t dissolve with employee turnover.
An Afterword on Being in Control
Write your way. Not the way your writing aid tells will be “good” for you.
If your brand is ready to sound different from all the “combed” texts on the market, just try Writitude.
Configure all the tone and style rules, test them, and tune them again. Today you can be in control of your brand’s voice consistency.
