Are you someone who values control, or someone who appreciates simplicity?

At Writitude, we understand that different brand managers have different working styles — some prefer a streamlined process, while others like to fine-tune every detail.

That’s why we’ve designed our platform to accommodate both distinct management styles and unique personalities.

So, which approach suits you best: our quick and easy Guide Builder, or the more detailed, hands-on Wizard? Let’s explore both options and help you find the perfect fit for building your tone of voice guide.

Build From Samples

The Guide Builder is perfect if you already have examples of content that truly capture your brand's voice.

Simply provide those samples, and Writitude will analyze them to automatically identify your key stylistic elements.

Sample texts could be from your own content or even another brand that inspires you. For best results, we recommend providing at least 5,000 characters of text, which gives the Guide Builder enough material to generate a well-rounded, accurate style and tone guide.

In just moments, generates a structured, shareable style and tone guide. This process eliminates subjective debate and saves hours of manual work, giving you a clear, data-driven foundation for brand communication.

Make Key Decisions Yourself

On the other hand, if you prefer a more direct approach, the Wizard allows you to make foundational decisions yourself to create a preliminary style and tone guide, which you can then refine to perfection.

The Wizard helps you establish key emotional and attitudinal characteristics for your brand's written communication.

This involves defining the level of formality, warmth, humour, or assertiveness that aligns with your brand's personality.

You can further customize the guide through brand-specific glossaries of no-go and must have words.

It’s a practical way to kickstart the creation of a comprehensive brand voice governance. All guides can be further refined and shared with all of your content providers.

Whichever path you choose, Writitude empowers you to define, share, and stick to your brand's content guidelines.

Go Deeper

We are proud of the unique level of detail we provide. With over 100 parameters you can adjust to precisely define your brand voice, covering everything from how emotional you want to sound to the rhythm and formality of your writing, ways to address your audience, levels of subjectivity, inclusivity rules etc.

This means you can go beyond just saying you want to be "friendly" or "professional." You can really sculpt a nuanced voice.

This detailed control is especially valuable if your brand has a complex personality or if you're looking to stand out through subtle tonal differences.

Your brand's expression also includes various stylistic elements too. For example, you can also set guidelines for how you use emojis in your brand communication.

Emojis are a big part of online communication today, and we help you ensure they're used consistently and appropriately for your brand.

You can even define your brand's specific capitalization and exact spelling rules, ensuring uniformity in how you present your brand and product names.

This is a lifesaver for technical terms, product names, or any unique language your brand uses.

And to help you maintain your brand's reputation, you can define "no-go words"— specific terms you want to avoid in all your communications.

On the other hand, collect the terms you want to use in your communication consistently, in another “must have” glossary. For instance, you might want to always use specific keywords that align with your marketing strategy or brand values, or just for the purpose of SEO-optimization, while avoiding outdated or inappropriate terms.

Sharing Is Caring (For Consistency)

Once you've established your brand style and tone guidelines, the next step is making sure they're followed consistently across all your content and by all your writers.

You can effortlessly share your brand voice guides with your entire team, ensuring everyone is on the same page.

Writitude will alert your copywriters if there are any deviations from your desired brand tone, highlighting the specific parts of the text that need to be revised to better align with your guidelines.

This real-time feedback empowers your writers to learn and self-correct, ensuring your content always stays true to your brand's voice, while saving brand managers’ time on endless feedback loops.

In short, Writitude.com offers you a complete set of tools and features to help you define, implement, and maintain a consistent brand style and tone across all your written communications.

From our flexible guideline creation process and detailed tone customization options to our robust style rule settings and glossary management features, Writitude addresses every aspect of your brand's voice.

If you're looking to strengthen your brand presence and ensure all your communication is cohesive: Go to Guide Builder Go to Wizard