What’s the most exciting thing about owning a brand? Being your own boss. What’s the scariest thing? Being your own boss!
Navigating through a sea of decisions
Hardly anyone can make their own decisions about every aspect of their business — so, sometimes, you just have to rely on hired professionals.
Accountants will help you with your profits and taxes, graphic designers will take care of your brand’s visual representation, and communications specialists are there to help you find the right tone to address your clients.
Of course, finding such specialists will cost you time and money — thankfully, the latest technology can provide you with some shortcuts.
With Writitude, you can become your own communications consultant.
Who is a communications consultant?
Brand consultants can work independently or as part of a marketing agency’s team.
They are professionals who should know everything about brand communication and provide you with directions in this area.
They’re supposed to ask you the right questions and help you find the right answers. For example:
How can you best describe your product?
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How can you define your brand’s audience?
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How can you describe your product for this specific audience?
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What channels should you use to engage your audience?
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How can you adapt your brand’s copy to each of these channels?
You get the picture…
Seasoned brands will also from time to time hire consultants to revamp their communications.
Companies may need to rethink or fine-tune their communications to broaden their audience or expand in new markets.
For this, they may first require a communications audit — see our step-by-step guide to learn more about this topic (and don't forget audit template table).
Sounds great, what are the downsides?
Recruiting an expert to tune up your brand communication sounds like a wonderful idea — does it have any catches?
As experienced professionals, we must answer honestly: yes, it does.
Working with consultants is costly, at times unpredictable and always time-consuming.
Besides, being a communications expert does not equal being an expert in your particular business or product.
To get around these problematic factors, we’ve developed Writitude.
This software makes tone of voice guidelines affordable for small businesses and individual copywriters and content creators.
It will also serve as a mentor, one who is always there to help you avoid mistakes and hone your brand communication skills.
Stay with us as we unravel the difficulties of brand communications consulting and offer our solutions.
(Un)justified expenses
While advice from an expert is priceless, your budget, sadly, isn’t limitless.
Hiring a freelance consultant or a marketing agency to develop tone of voice guidelines for your brand will cost you several thousand USD dollars at a minimum.
In some cases, consulting fees may quote quite a few thousand dollars.
Of course, you’re not just paying for the consultant’s time. You’re paying for their expertise and, in some cases, their name as well.
Sometimes merely mentioning that your brand communication was handled by the famous so-and-so can gain you high-end clients and partners.
Understandably, invoices from such star consultants and agencies will quote four- or even five-digit sums — an investment that only a few fortunate companies can afford.
Less famous agencies and consultants will probably charge you less, with prices ranging from three to four digits.
The cost of services is usually determined by the consultant’s personal and professional self-esteem, which will either match the quality of their work… or turn out to be a grand case of overestimation.
Eventually, it’s up to your customers and partners to evaluate your brand communication.
No matter how much you paid for the audits and guidelines, only time will tell you how good your consultant really was.
If revamping your communications brings you more customers, multiplies your sales and attracts desired business partners — your communications consultant did a good job.
If your social media pages lose more followers than ever, your sales dwindle and you still don’t hear from sought-after business partners — then your consultant clearly failed, no matter how much you paid for their services.
How Writitude can help:
Writitude is not your average writing aid — it was created by brand communication professionals specifically for brand communication.
It will follow a brand’s custom requirements in detail, allowing every brand manager to create their own unique content strategy.
As for the price, creating a custom tone of voice guide on Writitude — a source of truth for all your brand’s texts — will cost you 10 or even 100 times less than the services of a freelance consultant or marketing agency.
Communicating about communication
Besides, time is a precious resource which, unlike money or follower numbers, cannot be gained back.
For a consultant to develop a communications strategy for your brand, you’ll need time to:
- Do some research and find a consultant
- See if they are a fit for you and your brand
- Communicate your requests to them
- Provide information about your brand
- Dialogue with them about your brand
- Finalize your communications
How Writitude can help:
Of course, working with Writitude will take time as well — however, this smart consultant is always ready to work with you at your own pace, any day and hour.
Your first custom tone of voice guide will be ready in just a few minutes.
Writitude's tone of voice wizard will guide you through the most important aspects of brand communication.
And fine-tuning? You will do it later, updating your tone of voice guide whenever you need to reflect the latest ideas or changes of strategy.
No one knows your brand like you do
You may lack the confidence and/or expertise to develop a communications strategy for your brand yourself, but there is one aspect for which you are far superior than any hired consultant – and that‘s for brand knowledge.
Of course, it’s your consultant’s job to grasp the essence of your brand and develop a communications strategy around it — but can they get all of it?
Your consultant will at most have several days to study your product and your audience, while you’ve been studying them for months, years or even decades.
You’ve been there since the beginning. You had the courage to bring your business ideas to life and help them find their feet.
You know every aspect of your product and the reasons for its existence.
And if you feel unsure about putting this knowledge into words — we’re here for you.
How Writitude can help:
Writitude was founded and developed by professionals with a decade’s experience in copywriting, marketing, communications analysis and research.
We know which questions brand owners need to ask themselves and where to look for answers.
To be more concrete, Writitude’s toolkit includes more than 90 parameters to help you tune your tone of voice.
Depending on your vision, we’ll help you find the right words and patterns to make your copy bouncy, self-confident, emphatic, friendly, professional, warm or distanced, dynamic or unhurried.
We’ll take care of every important detail. For example, our algorithm will make sure that you always stylize your brand name the same way (in our case, it’s always Writitude, never TextOk or TexTok).
Our algorithms will keep your brand copy consistent with your chosen course, making sure that you use the same style and tone throughout all your texts, from social media posts to business presentations.
Our platform also serves as a knowledge hub. We publish new materials on a weekly basis, and everyone wishing to learn more about brand communication or copywriting is welcome to browse our blogs, guidelines and other sources.
Sign up for the Writitude’s free trial (as of February, 2024) now to reap the benefits that were once only reserved for a few rich and well-connected companies!
