As you may know, Writitude was dreamed up by copywriters who wanted to make work easier for communication and marketing managers across the world.
One of our major professional headaches is compliance or following style guidelines — maintaining brand voice and message consistency can be real struggle if you have to do it all alone.
Especially if several different content-creators are writing for your brand.
Stay with us to learn how Writitude’s tone-of-voice automation makes content compliance quick and effortless—regardless of the number of copywriters and audiences.
The consistent importance of consistency
Professionalism and consistency go hand in hand. To build and maintain the trust of their customers and partners, businesses must ensure the seamless quality of products and services.
Any disruption in service can lead to reputational and financial losses — same goes for copywriting errors.
Of course, a slight glitch in tone will hardly cause damage to your client’s brand. Still, accumulated over time, inconsistencies in your copy will distort the brand’s image.
To evade discrepancies, marketing teams develop guidelines that help keep their brands’ written materials in check. Until recently, it meant that copywriters should always have such guidelines on hand or, better yet, memorize them from A to Z.
The problem is — this just doesn’t happen. So inconsistencies creep in.
Now, thanks to Writitude’s tone-of-voice automation, non-automated guidelines are a thing of the past. Writitude’s Tone Wizard will take the load off your mind — and always keep your copy in check.
Are you here to see the Tone Wizard?
With our Tone Wizard, laying the foundations for your custom tone of voice will take you no more than two minutes (we’ve counted).
It allows you to create a solid foundation for your digital brand guidelines.
You can always customize and fine-tune it later using more than 100 tone and style rules developed for high-precision copy.
Create as many tones as you like — not only for different audiences but for various types of content or channels.
Brand’s style changes across the platforms — your brand’s LinkedIn posts will sound more business-like than your Instagram captions.
And the voice that you use on social media will possibly differ from your newsletter.
Consult your glossary(-ies)
Glossaries are the essential part of every compliance manual. Your company can have a completely brand-specific list of words it wants to avoid. Or, vice versa, it wants to embrace.
Besides, the requirements of digital marketing mean that your writing should be in sync with SEO (Search Engine Optimization) guidelines.
If all of your blog posts need to have certain keywords, just create a glossary of these and add them to a custom tone of voice.
And your copywriters will have to employ them for their text to pass the Writitude check.
With Writitude, you can make lists of forbidden and required words for each custom tone.
This way, all publications that you prepare will include the key phrases that make your brand stand out—and stay clear of the phrases with which you don’t want to be associated.
No matter the reason — maybe it’s too much associated with your competitor, maybe it creates a vibe your audience dislikes.
You make the choice, and Writitude ensures the compliance.
“No” to misspelled names
This feature also comes in handy when you want to make sure you don’t misspell people’s or product names (like TextOK or TexTok, who wants that?).
Unlike simple grammar and style checkers, Writitude can ensure the accurate spelling of specific names for individuals, brands, and products, including special symbols and case sensitivity.
Tenses without tension
Consistent communication doesn’t rely on vocabulary alone.
If your parent changed their name and number, would you still recognize their texts from their style of writing?
Most probably not, because people tend to use the same grammatical constructions and patterns in their writing. The same applies to brands.
To make your storytelling more consistent and persuasive, Writitude Tone Wizard offers you the option of always writing in the present tense.
This way, you won’t switch from “our product was created…” to “our product is created…” throughout your copy.
With reminders from Writitude, you can build a grammatical DNA for your brand that your audience will recognize at first glance.
Whether you favo(u)r AmE or BrE — anchor your writing
At least in Europe, many brands face a choice: when writing in English, which spelling should we choose, American or British English?
Should we make our descriptions colorful or colourful?
In many cases, English serves as “neutral territory” where a brand can meet its audience: for instance, when a business from a non-English-speaking country reaches out to other non-English-speaking markets.
However, for the sake of consistency, it is always a good idea to decide on one version of English for your brand.
Writitude can make sure that you always use the same version of English in your copy, so that your spelling doesn’t all of a sudden start travel(l)ing across the Atlantic Ocean.
See the Wizard — and see for yourself!
Of course, consistent writing is much more than just vocabulary, grammar or choosing between American and British English.
Besides the features described in this blog, Writitude offers many other options for communication managers and brand owners, including:
- Always/never writing in the first person
- Forbidding/ensuring urgent-sounding calls to action (“Sign up now!”, “Never fall off the consistency wagon!”)
- Forbidding marketing cliches
…and many more.
Try Writitude for free and enjoy the beauty of automated tone-of-voice compliance.
If you wish to learn more about our Tone Wizard, you are welcome to browse through our Help section.
Here you can read about our Tone Wizard in detail or start by watching a short video where our co-creator Katya will guide you through our settings.
