Written by Katya Firyan, co-founder of Writitude
Have you ever wondered how the tone and style of your writing shape your brand voice? Understanding these parameters is essential for effective communication.
Online text analysis tools can offer profound insights, helping you refine your content to better resonate with your audience. Moreover, they are a grate starting point for defining and creating your brand voice and style guidelines.
In this article, we’ll explore some top complimentary online tools for text analysis and how they can aid in shaping your brand voice.
The Importance of Text Analysis for Your Brand Voice
Why is text analysis crucial for your brand voice?
By examining sample texts, you can uncover the elements that make your content consistent across various channels.
This ensures your brand voice remains coherent and engaging, whether you're crafting blog articles, social media posts, or marketing emails.
Selecting the Ideal Sample Text for Analysis
But first, let’s choose the perfect sample text to analyze. Your sample text should be something you admire and wish to emulate.
It can be the text that you’ve written for your brand (and that performed well or you simply like). Or it can be a text of another brand (it can even be not in your nieche or industry).
It should be at least a few paragraphs long to provide a comprehensive analysis. The type and format of your sample text are also important.
For instance, blog articles often have a specific flow that differs from social media posts. By noting these differences, you can tailor your analysis to suit the specific channel you are targeting.
Tone of Voice Matcher by Writitude
One standout tool for text analysis is the Tone of Voice Matcher, available at no cost with Writitude's complimentary tier.
This tool compares the Sample text you paste into Writitude’s editor window with one of its seven pre-configured tone-of-voice guides:
- Empathy First
Best suited for customer support texts, apologies, layoff and crisis management communication. Puts emphasis on acknowledging feelings, building trust, creating and maintaining relationships.
- Friendly and Easy-Going
Best suited for consumer brands with wide appeal. Informal, bouncy, easy to read and understand.
- Polite and Dignified
Best suited for embassies, government institutions. Conservative, very polite and considerate, it allows no informality and puts emphasis on demonstrating respect.
- Specialist Talk
For cases when your audience is as knowledgeable as you are. Allows long sentences and complex terms, while ensuring your text is actually readable.
- Self-Confident and Slightly Formal
Best suited for banking, premium and luxury brands, international organisations. Conservative, articulate and assertive, it allows only slight informality.
- Best of the Best
Best suited for established brands, leaders of their respective industries. Very confident, assertive, dynamic and intense, without a shadow of self-doubt.
- Vivid and Metaphorical (this article’s author enjoys this one best!)
Fashion brands, niche brands, disruptive startups. Non-conservative, intense, imaginative, playful, it avoids cliches and aims at creating a vivid and lasting impression.
If you have a custom tone of voice, it will also be included in the Matcher results. The
Matcher is an excellent starting point for building your custom tone of voice. You can use one of the predefined guides as a foundation and customize it to suit your brand.
To use the Matcher:
- Choose a piece of text written in the tone you believe best suits your brand.
- Paste the text into Writitude's text window.
- Click on the "Match" button.
- Select the best-fitting tone from the list of results displayed on the right side of the screen.
Word Frequency and Word Count Analyzer
Tools like Voyant and Online-Utility (Online-Utility.org) are another excellent complimentary web text analysis tools type.
It allows users to paste a sample text into their editor window, and the tool will automatically determine word frequencies and colocates, sometimes also displaying them graphically.
Both mentioned tools are incredibly user-friendly, but they offer analysis of only a few parameters.
While it's a great tool for basic analysis, you may need more detailed insights for comprehensive text analysis.
Chat GPT
We all know Mr Chat and ask it anything.
Why not asking to analyze your text? It won’t give you hard numbers (like a proper text analysis tool), but you may benefit from a summary, made by an outside observer.
Chat GPT can provide an overview of your sample text, including
- the central thesis,
- key features,
- outlined benefits,
- persuasive techniques, and
- target audience.
It doesn't offer the in-depth analysis needed to create a specific tone of voice, though.
While useful for general insights, it lacks the detailed parameters required for refining your brand voice.
AI Text Detectors
AI text detectors are a type of tools that can detect the presence of AI-generated text in your article or message.
It's not text analysis per se, but nowadays (especially if you use generative AI to write your drafts), it's important to check your texts for their "human factor".
Catch a list of some free tools you can use:
- Winston AI (also known as "the most trusted" AI detector)
- TraceGPT
- Hive
Please, note — these tools will mostly have some kind of limitation for amount of words you can check in one go for free.
Also, try a few detection tools with the same text, you may notice a few differences, that could be important.
Text Analyzer from Writitude
Finally, there is Text Analyzer, available starting with Writitude's complimentary tier, was initially created for internal use by the Writitude team to develop predefined tone and style guides.
This tool calculates the characteristics of your sample text and provides invaluable insights into parameters that influence its tone.
These include:
- Use of complex words (those with four, five, or six syllables)
- Use of discriminatory and informal language
- Use of rare words
- Use of superlatives
- Use of metaphors
- Most frequently used words in the text
- Emotions conveyed in the text
To analyze your text with Text Analyzer:
- Choose a text that you would like to analyze. Ensure it is at least a few paragraphs long or consists of a few shorter texts of the same tone combined.
- Click on "Analyze."
What’s great, you can tap on any of the Analyzer’s results and choose any of the Writitude tone and style rules, that help regulating this parameter.
Also, you can add this rule to your custom tone of voice guide straight away (and tune it later, if needed).
In this way, you can add to your guidelines essential to your brand voice parameters right from the Analyzer.
Writitude’s free tier also gives you an opportunity to automate one brand voice guide, as well as two glossaries.
By leveraging these complimentary online tools, you can gain a deeper understanding of your text's tone and style, helping you create content that aligns perfectly with your brand voice.
Happy analyzing!
