Written by Anna Zaslavska, copywriter at Writitude
So, you’ve decided to develop your brand’s style guidelines (catch our updated brand style guidelines template here).
But what to do if you have several brands that tend to be different in character?
Sometimes it is a good idea to create a tone of voice for a company as a whole, as well as for its brands individually.
If your company has several important brands that are quite different from each other in their appeal, you will need a separate tone of voice for each of them.
Most probably, they will be based on different ideas and aimed at different audiences, so their particular voice may be very distinct from the tone used for the company as a whole.
As your company’s audience or situation changes (this could include reaching new markets, changes in the communication habits or tastes of your target audience, launching a new line of products etc.), the tone should be adjusted accordingly.
A brand’s tone of voice is likely to adapt and change more flexibly over time than the tone of the company, reflecting changing customer expectations.
However, a company tends to express their unchanging vision and values, reflecting stability and long-term vision.
Feeling overwhelmed? Read here why it might be a great idea to outsource your brands’ tone of voice creation.
And don’t worry — Writitude is there to automate every tone of voice guide you might have for each of your brand or project.
