So, you’ve tried many AI tools. You’ve experimented with prompts too (and the best of us even have specialised tools to rank and sort such prompts, apparently).
But you’re not happy. Generative AI doesn’t give stable results.
Or sometimes you would like to change something, and changing the whole prompt turns out to be a clumsy approach, leaving you feeling helpless and like you don’t know what you’re doing exactly.
Basically, yes. You’re not happy. As for the generative AI (let’s call it just AI for the purpose of this article, although we know ¬— it’s not correct really) to be effective, it must embody your brand's voice. Let's explore how to make that happen.
Personalize Your AI
AI can be a powerful tool, but it requires customization to capture your brand's essence. Generic AI models lack the nuance of your brand.
They produce grammatically accurate content, but it won't resonate with your audience. To address this, you must introduce your AI specific guidelines. But how to do that if not through prompts?
Customization starts with automating your brand voice and style guidelines. This helps the AI “learn” your tone, style, and preferred (or forbidden words) vocabulary. While you are the one who stays in control.
Define Your Brand Voice
But before customising your AI, you must understand your brand's writing tone and style yourself — and in detail.
This means defining your brand voice and style guides (grab a detailed Tone of Voice guide template here). Your brand voice is the personality and emotion infused into your communications. It's what makes your brand stand out. And you have to get it right.
There are many ways how you can start thinking about your tone of voice. But regardless of where you start, you have to understand your brand values.
To define your brand voice, ask yourself:
- What are the core values of my brand?
- How do I want my audience to feel when they read my content?
- What words and phrases do I use to convey that emotion?
Once you have answers, document them. Create a style guide that outlines your brand voice.
Include examples of both effective and ineffective writing. This guide will be the foundation not only for you to develop your understanding about your brand voice and the way you communicate. But also for “teaching” your AI.
Automate Your Guidelines
So you have defined your tone of voice guidelines. But hard copy writing guides and PDFs are things of the past.
As we say at Writitude — there’s no consistency without automation.
Consistency is crucial in branding. Without it, your message becomes diluted.
You can try ensuring consistency yourself, using the Small and Big Cs — a concept of how to think about consistency (in a consistent way :)) that we developed here, at Writitude.
Small C — ensuring consistency of style. Think — use of brackets, hyphens and quotation marks, consistency using am/pm and in capitalisation of words.
Big C — consistency in brand voice. Think — use of active verbs, flow of text (dynamic vs slow), emotionality levels, and many more parameters (over 100 in Writitude — try them free here)
Pro tip — if your company is not huge (yet), and you don't need another level of your tone and style documentation, you can skip previous step altogether. Use brand voice and style guidelines automation tool straight away to define your guide. The rules within the tool will help you think about your texts in more detail, and you will save time, automating your guidelines straight away.
Automation of all of these parameters ensures consistent results, even with AI. By automating your guidelines, you ensure every piece of content aligns with your brand voice.
Automation tools can apply your style guide to every piece of content. They check for tone, vocabulary, and structure.
Today communication managers don't have to manually review each text. The smart tools do it for them, saving time and reducing errors.
Use Generative AI Tools
Not all AI tools are created equal. Look for generative AI tools that offer automated brand voice and style guidelines.
These tools integrate your style guide into their algorithms and prompts. They don't just generate or rewrite content. They do it so, that the content sounds like you.
Generative AI tools with automated guidelines provide a seamless experience. You invest time into defining and automating your style guide once. And the AI uses it for every text.
This ensures every piece of content is on-brand.
Benefits of This Approach
When you use AI with personalized, automated guidelines, you stay in control. You have full control over your automated guidelines, and you can tune them whenever you need.
This flexibility means you can adapt your brand voice as your company evolves.
Here are some benefits of this approach:
Consistency: Every piece of content matches your brand voice.
Efficiency: Save time by automating the review process and reducing feedback loops.
Scalability: Easily manage large volumes of content.
Flexibility: Adjust guidelines as your brand evolves.
Making your AI speak your brand's voice requires personalization, a clear understanding of your brand voice, and automation.
By using generative AI tools with automated guidelines, you ensure consistency and control. This approach not only saves time but also keeps your brand's message clear and strong.
