Written by Olga Procevska, co-founder of Writitude
If your company’s team has been working with a pen-and-paper (or PDF) brand book or tone of voice guide, you may be wondering where all this talk about tone of voice automation is coming from.
Let me quickly recap why more and more companies are moving in that direction. And explore how Writitude can redefine how a copywriting team works.
When effort is needed, expect compliance failures
I've seen it time and time again. Non-automated brand books and tone of voice guides are inefficient primarily because of their static nature.
These documents require each copywriter and content creator to manually consult and interpret them, which introduces a layer of complexity and effort that can slow down the content creation process.
The static format means that every time a new team member is onboarded or when updates are made, there’s a need for extensive knowledge transfer.
This can become a logistical challenge, especially if your content producers change frequently.
Ensuring that everyone is up-to-date with the latest guidelines can be a cumbersome process, leading to potential inconsistencies and misalignment in the content being produced.
As a result, the efficiency of the content creation process is hindered, and the risk of deviation from brand standards increases.
Consider a large e-commerce company like Zalando, which frequently updates its product lines and marketing campaigns.
The company relies on a traditional, non-automated brand book and tone of voice guide, meaning that it’s digital, but does not ensure automated compliance.
Each time a new copywriter or content creator joins the team or when the brand’s messaging needs updating, they must manually consult the brand book to understand the tone and style guidelines.
The new hire may not fully grasp the nuances of the tone or may receive outdated instructions if the brand book hasn’t been updated promptly.
This inconsistency can lead to marketing materials that don’t align with the brand’s current voice, even if the document itself is super detailed and comprehensive.
If your brand evolves, so should your brand-book
These guides typically require manual updates and can become outdated as a brand evolves or as market conditions shift.
When changes are needed, the process can be slow and cumbersome, involving multiple stakeholders to revise and redistribute the documents.
This manual approach not only consumes time but also increases the risk of inconsistencies across different channels and touchpoints, as different team members might rely on outdated versions or misinterpret the guidelines.
Mailchimp is a notable example of a brand that frequently updates and revises its tone of voice guidelines.
Known for its playful and approachable communication style, Mailchimp regularly refines its brand voice to stay current with industry trends and ensure consistency across its diverse range of marketing materials and customer interactions.
Which puts a lot of pressure on everyone writing for Mailchimp, as they have to make sure they are following the latest version of tone of voice guide.
Furthermore, non-automated guides do not integrate with other tools or workflows, making it challenging to enforce brand consistency in real time.
By automating the enforcement of style and tone guidelines, companies can ensure that every piece of content aligns with their brand's voice, regardless of who creates it.
This simple yet powerful thought is the idea behind Writitude. It minimizes the tedious task of manual editing to allow teams to focus on creativity and innovation while staying true to their brand's identity.
Writitude is a game-changer
for anyone serious about compliance and consistency in their brand’s communication.
While it harnesses the power of generative AI, it doesn’t hand over the reins of your brand’s tone of voice to the algorithm.
Writitude is different from its competitors in that it is not a black box that simply generates content similar to what you already have.
Instead, you remain firmly in control. You define your desired tone of voice because, as a brand owner or manager, you know it best.
Write your way
With Writitude, you define your custom text style and tone guides using over a hundred rules, and then share them effortlessly with all your writers.
Whether your team is in house or is working remotely, Writitude is designed with future-focused communication managers and copywriters in mind.
What frustrations does Writitude address?
We know how tedious it can be to edit the same mistakes in the texts drafts your copywriters give you. Over and over!
Or how valuable text-related knowledge is lost when team members change. Not to mention, those endless feedback loops that slow down the creative process.
Writitude tackles these issues head-on, helping you boost efficiency and, ultimately, revenue, through three core functionalities.
First, Writitude documents and automates your tone and style guidelines, ensuring tone consistency.
This means your team can spend more time being creative, meet their publishing targets, drastically reduce feedback loops, and stop wasting time correcting repetitive mistakes.
With Writitude, you can easily create multiple tones for different audiences, content types, or platforms, ensuring your LinkedIn posts maintain a professional tone while your Instagram captions reflect a more casual vibe.
Additionally, Writitude allows you to integrate glossaries into your custom tone of voice, ensuring key phrases are always used and unwanted terms are avoided.
This feature is particularly useful for maintaining SEO compliance, enforcing brand-specific vocabulary, and even ensuring correct spelling of names and product titles.
Second, Writitude simplifies your tech stack by integrating essential tools right within its platform.
You get built-in tools for text analysis, AI-powered text generation and re-writing, the creation of custom glossaries, and more.
This means you can analyze your content for tone, style, and consistency, generate fresh copy, or re-write existing text—all within the same tool.
By consolidating these functions, Writitude not only saves you time but also ensures that all your content adheres to the same high standards, making it easier to maintain a cohesive brand voice across all your communications.
Lastly, Writitude enhances collaboration and ease of use.
With a Premium account, you can share your tone of voice guides with all your writers, ensuring that everyone has quick access to your brand’s specific writing guidelines.
This makes staying on-brand easier than ever.
Ensuring that everyone involved in content creation has instant access to your brand’s specific writing guidelines eliminates the guesswork, helping your team stay aligned and consistent in their messaging, no matter who is writing the copy.
By providing a central hub for your brand’s tone of voice rules, Writitude fosters seamless collaboration across your team, reducing miscommunication and streamlining the content creation process.
Whether your writers are in-house or remote, they’ll have everything they need at their fingertips to produce content that perfectly reflects your brand’s voice and values.
And here’s the best part: Writitude offers a free Premium test account and a free Basic tier so you can try out all the core functionality without any risk.
Create your Writitude account today and automate your brand book for maximum ease and efficiency in content production!
If you have any questions, feel free to reach out to us at [email protected] or visit our Help portal here or from your Writitude account. We’re here to help you make the most of your brand’s voice!
